• Home
  • About Us
  • Products
    • Our Products
    • Canadian Items
    • Fresh Fruit
    • Fresh Vegetables
    • Grocery Items
    • Dairy Products
    • Herbs & Spices
  • Services
  • Fundraising
  • Our Partners
  • Become a Customer
  • Local
  • Food Safety
  • News
  • Produce Manual
  • Careers
  • Contact Us
  • More
    • Home
    • About Us
    • Products
      • Our Products
      • Canadian Items
      • Fresh Fruit
      • Fresh Vegetables
      • Grocery Items
      • Dairy Products
      • Herbs & Spices
    • Services
    • Fundraising
    • Our Partners
    • Become a Customer
    • Local
    • Food Safety
    • News
    • Produce Manual
    • Careers
    • Contact Us
  • Home
  • About Us
  • Products
    • Our Products
    • Canadian Items
    • Fresh Fruit
    • Fresh Vegetables
    • Grocery Items
    • Dairy Products
    • Herbs & Spices
  • Services
  • Fundraising
  • Our Partners
  • Become a Customer
  • Local
  • Food Safety
  • News
  • Produce Manual
  • Careers
  • Contact Us

About Us

Our Story

Founded in 2003, in the heart of Edmonton, our company began with a simple vision: to bring Albertan's the freshest, highest quality produce with reliability and care. What started out as a small operation has since grown into one of Alberta's most trusted wholesale produce suppliers, proudly serving restaurants, institutions and retailers across the province. 


Rooted in our community and guided by strong relationships with local and global growers, we are committed to delivering exceptional value through freshness, consistency, and personalized service. Over the years, our passion for produce and dedication to our customers have remained at the cornerstone of everything we do. 


As we continue to grow, we remain grounded in the same principles that shaped our beginnings: integrity, hard work and a promise to always go the extra mile for our customers. 


Welcome to our story. It's one we're proud to share and even prouder to have grown together. 

Our Values

Our Commitment to Alberta

Our Commitment to Alberta

At the core of our business are values that have guided us since day one:

Integrity: means doing the right thing even when no one's looking.

Relationships: the foundation of our business, built on trust, respect and long term partnership. 

Reliability: is showing up, every day, with the produce our customers can count on.

Quality: is our non-negotiable standard.

Our Commitment to Alberta

Our Commitment to Alberta

Our Commitment to Alberta

Alberta is home. It's where we planted our roots, built our business, and formed lifelong partnerships. We're committed to sourcing locally whenever possible, and being a reliable partner for Alberta's diverse produce industry. Our team, our customers, and our futures are all here. 

Our Purpose

Our Commitment to Alberta

Our Purpose

We exist to connect communities with the freshest produce possible, supporting local producers and the business' that feed our cities. Whether it's a family run restaurant or a large scale institution, our purpose is to be a trusted partner that helps others thrive.

Who We Are

Copyright © 2025 Fresh Forward Inc. - All Rights Reserved.


Powered by Produce